9 Ways Top Brands Use Social Media for Better Customer Service:
Oct. 27 was the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right:
How can customer care better integrate with other functions across a company, like marketing? #integration
How can an organization take the efforts of one or two pioneering individuals and employ it brand-wide? #scaling
How can social media be used to mitigate negative posts or a brand crisis? #crisis
Throughout the day, there were many strong ideas and lessons offered on these topic. Here are just a few of the highlights.
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