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| From 2011-11 (Nov) |
Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs.
Such entrepreneurs can often sound like brainwashed cult members — in a good way. For instance, Scott Imbrie, owner of Original Skateboards, a brand that has been built largely on its YouTube presence, says the platform is better for marketers than even Facebook. “YouTube is actually the biggest social media site,” he says. “It’s bigger than Facebook or Twitter.”
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